This must be one of the least Macho commercials I've ever seen, but it is captivating! Once you've downed a couple of Dakara's drinks, the one thing you'll need to do is relieve yourself. These wee lads have little shame and wee to their heart's content.
There are several of these ads, click around to view some more:
Sega knows that peeing is big business and have installed targeting systems for enterprising souls to show off their aim. Each urinal is installed with a pressure sensor. An LCD screen is mounted on the wall above, letting the gamer select from and play four different minigames. There's "Mannekin Pis," which simply measures how hard you can pee, and "Graffiti Eraser," which lets you remove paint by pointing a hose in different directions.
There's the faintly sexist, "The Northern Wind, The Sun and Me" where you play as the wind trying to blow a girl's skirt up, and the harder you pee, the harder the wind blows.
Sure it's misogynistic, but it's not as traumatizing as this!